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UX/UI Design
& Digital Strategy

About Me

Hi, I’m Anna Dooley — a UX/UI Designer and Digital Strategist based in Denver, Colorado. I grew up in Oregon, spent a few years exploring the Arizona desert, and have called the Rocky Mountains home since 2020. I specialize in designing intuitive, research informed interfaces and crafting seamless digital experiences that support both user needs and business goals. With five years of experience in digital marketing and automation, I bring a strategic, systems minded approach to every project. Whether I’m translating insights into scalable design, collaborating across teams, or simplifying complex journeys, I’m driven by curiosity, collaboration, and delivering thoughtful, high impact work.

for fun...

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a mythbuster in my work

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From a young age, I’ve been drawn to problem-solving (queue hours of MythBusters marathons). As I got older, I developed a love for media and art. In college, I realized that while becoming the next Adam Savage or Jamie Hyneman wasn’t exactly realistic, I could pursue a career that blended artistic influence with my analytical nature. These two traits—creativity and critical thinking—have become some of my strongest assets, and I bring them to every team I join.

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I am first and foremost a team player. I like to be set loose on my own for projects but I am always going to ensure that I am doing so for the greater good of my coworkers

Constructive criticism pushes me to better. My biggest drive is my willingness and desire to learn, I'll always look for a new chance to further my industry knowledge

No BS, I actually enjoy critical thinking. I seriously question why this is but I chalk it up to my love for problem solving (I may have wanted to major in criminology at one point...)

 

I’m looking for a role that challenges me and allows me to grow through trial and error. A strong team and company culture that fosters continued learning through collaboration and training are essential to me. I value the ability to ask for input when needed while also having the freedom to find my own solutions. And above all, work-life balance is key—it’s what enables me to deliver my most efficient and high-quality work.

got skills?

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UX/UI SKILLS

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UX RESEARCH

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UI DESIGN

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STRATEGY + CX BLUEPRINTING

MARKETING SKILLS

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STRATEGY + ANALYTICS

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SEARCH ENGINE OPTIMIZATION

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MARKETING AUTOMATION

highlight reel

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1.5 YEARS

I redesigned core flows for US Foods’ MOXÄ“ platform, focusing on product cards, inventory, and list management. With a user base transitioning from manual to digital workflows, I balanced intuitive UI with scalable systems, leading multiple end-to-end initiatives that brought clarity, flexibility, and mobile responsiveness to complex ordering experiences.

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3 MONTHS

I co-led a cross-functional effort to map Syngenta’s end-to-end customer experience across sales and marketing teams. Through interviews, workshops, and blueprinting, we uncovered gaps in data, process, and alignment—then delivered a strategic plan and future-state blueprint to streamline their lead generation ecosystem.

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This case study includes protected content. Reach out for access.

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3 MONTHS

As the primary UX strategist, I conducted 35+ interviews to uncover root causes of operational complexity within Syngenta’s North America systems. I synthesized over 370 qualitative insights into four core complexity drivers and presented a set of strategic, high-impact recommendations—including change enablement, event-driven architecture, and design system alignment.

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This case study includes protected content. Reach out for access.

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8 MONTHS

Supporting a Medicaid/Medicare member base, I led mobile UX efforts across key features like payments, transportation, and account settings. I also helped plan an IA and homepage redesign, advocating for platform parity, unified flows, and a research-first approach. My work shaped the direction of multiple initiatives and improved collaboration between mobile and desktop teams.

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This case study includes protected content. Reach out for access.

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3 MONTHS

A strategic UX audit of Ulta’s mobile app, using Nielsen Norman’s heuristic framework to uncover key usability gaps. I paired findings with competitive benchmarking and designed concept mockups to demonstrate how Ulta could modernize its experience, strengthen loyalty engagement, and better align with brand expectations.

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DYNAMIC PROTOTYPE | COUNTRY FINANCIAL  

3 MONTHS

get the 411

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All reference contact information and details are available on request

Trey Secord
Sr. UX Designer
Valtech
Lisa Woodruff
Product Owner
Healthfirst
Kate Ardelen
Lead UX Designer
Valtech
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